Introduction Feasibility Financing How to Begin Profit Making Market Strategies Franchises Tour Virtual Versión en ESPAÑOL
		Doing Business With CIMO Market strategies CIMO's market strategies are backed by a true understanding of the Costarican market as well as its identification of the principal commercial zones, whose consumption per capita favors investments in footwear. CIMO has experience in the promotion of its brands, which have been introduced in the Costarican market always taking into consideration the consumer purchasing power and identifying those segments of population that generate the highest demand. Market investigation is an important part of the promotional strategy of CIMO, which regularly updates itself through new data thus identifying consumer needs. Sensitive to the tastes of the consumers and market tendencies, CIMO has established a commercial strategy that involves fashion and the latest technological advancements in footwear on a national and international level. In CIMO, our principal worry is the definition of consumers needs. To maintain this constant vigil CIMO has an excellent team, experts in sales, public relations and information. Given the value and treatment of the information, this is what defines our commercial strategy in preferences, tastes and choice of the consumers. The best product at lowest price is possible when you have ample knowledge of the market. CIMO knows that and thatís why CIMO leads the way in fashion. Positioning The positioning of brands is a specialty at CIMO, which has been doing it for ten years. This has enabled it to grow in capacity and national prestige. CIMO is the leading corporation in its field especially in the introduction, development and positioning in brand name footwear. Its success resides in its capacity to market an individual strategy for each brand. This permits it to position the brand in the principal points of purchase and maintain it independently from other brands that it represents. Thanks to this important experience, CIMO has been able to develop advertising backing for each brand. Obtaining competitive prices from its suppliers for its customers and projecting each brand in a special and singular manner. This in turn, elevates the acceptance of the public, which does not discriminate the value of the information that CIMO gives each brand but appreciates the brand quality which each of them represents. Without a doubt, CIMO knows how to create the possibilities of development for each one of its brands that it introduces into the market, maintaining its independence, identity and underlining the quality of each brand before potential customers. CIMO has an excellent organization which is required for brand positioning. It has a brand manager who works with a professional team of promotion and sales experts that competes to increase the market demand for that brand with total independence. CIMO has a capable advertising system and promotional features backed by an excellent marketing department.
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