Doing Business With CIMO
Feasibility study

Market Analysis

Due to the wide range of products that CIMO works with, market analysis is performed constantly to be able to determine consumer preferences, market requirements, niches that have not been exploited, ages and tendencies, fashion and its preferences for a specific time of year. CIMO employs professionals who work directly with the corporation and in other cases, has external consultants that probe market analysis which CIMO periodically executes.

Training

CIMO has developed an extensive training program for its sales personnel. It consists in training at a technical and managerial level. At the technical level, training is geared towards technology, product specialization, customer service, moral and personal appearance, an aspect that is vitally important in a commercial chain.

Added to this technological support, CIMO provides its managers with continuous updating of its policies and commercial strategies in order to adequately coordinate everyday occurrences as well as emergencies, based upon market tendencies with sufficient anticipation.

Desing of Products

CIMO has had the foresight to introduce, according to its knowledge of the market, its ideas on product design, taking into account the purchasing power of the consumer without sacrificing quality. It also suggests designs based on the customers profile such as ages, habits, or type of activities. In fact, the influence of consumer taste, in the design of the product, be it simple or complex, constitutes a determining element for the increase of sales.

Footwear as a complement to dressing must be adapted to climactic changes, method of transportation of the consumer and other variables that in general represent the daily activities of the consumer. A design must also cater primarily to the need of being worn not only once but several times. Versatility and quality go together requiring designs of materials that relate to the purchasing power of the individual.